Robot Edits Custom Magazine for Individuals

A digital ‘magazine’ with one subscriber
March 10, 2011
Source: The Wall Street Journal — Mar 9, 2011

Zite is an iPad app that crawls a half million Web domains to find specific reading material that would be
of interest to you, according to your social network and/or online reading behavior.

It evaluates this potential content by tracking signals (like tweets, comments, tags and sharing) from
stories that indicate a certain level of social interest and momentum in the story. The result is a
personalized magazine that gets more accurately targeted toward its reader the more it’s used.



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