Idealab

http://www.idealab.com/about_idealab/

Bill Gross started Idealab in 1996 to create and operate pioneering technology companies. The
structure of Idealab has allowed us to test many ideas at once and turn the best of them into companies,
attracting the human and financial capital necessary to bring them to market.

Many of these companies were among the first to introduce new business ideas to the market.
CitySearch, now a part of InterActive Corp., established the category of local online community
directories. eToys demonstrated the tremendous potential for online consumer retail and became one of
the most recognized brands during the early days of e-commerce. Overture Services, which began life
as GoTo.com, was the first company to introduce the concept of paid search. Now part of Yahoo!,
Overture's business model is the underpinning of a multibillion-dollar online search market.

Next
Inventbot, inventing new creatures