The End of Overeating
A book by David Kessler
TGIF Parmesian Crusted Qessadilla is very high in calories
Conditioned Hypereating
We used to think that it was willpower diet and exercise. You lose weight for 30-60 days and
then 'they' put you back in the environment where your mind gets sucked back into the
pattern that you were in before.
Critical Perceptual Shift
Change in reward value system
Reward circuits are greater than the formerly controlling homeostatic circuits in the brain.
From Publishers Weekly
Conditioned hypereating is a biological challenge, not a character flaw, says Kessler, former
FDA commissioner under presidents Bush and Clinton). Here Kessler (A Question of Intent)
describes how, since the 1980s, the food industry, in collusion with the advertising industry,
and lifestyle changes have short-circuited the body's self-regulating mechanisms, leaving
many at the mercy of reward-driven eating. Through the evidence of research, personal stories
(including candid accounts of his own struggles) and examinations of specific foods produced
by giant food corporations and restaurant chains, Kessler explains how the desire to eat—as
distinct from eating itself—is stimulated in the brain by an almost infinite variety of diabolical
combinations of salt, fat and sugar. Although not everyone succumbs, more people of all ages
are being set up for a lifetime of food obsession due to the ever-present availability of foods
laden with salt, fat and sugar. A gentle though urgent plea for reform, Kessler's book provides a
simple food rehab program to fight back against the industry's relentless quest for profits while
an entire country of people gain weight and get sick. According to Kessler, persistence is all
that is needed to make the perceptual shifts and find new sources of rewards to regain control.
(May)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Next
A book by David Kessler
TGIF Parmesian Crusted Qessadilla is very high in calories
Conditioned Hypereating
We used to think that it was willpower diet and exercise. You lose weight for 30-60 days and
then 'they' put you back in the environment where your mind gets sucked back into the
pattern that you were in before.
Critical Perceptual Shift
Change in reward value system
Reward circuits are greater than the formerly controlling homeostatic circuits in the brain.
From Publishers Weekly
Conditioned hypereating is a biological challenge, not a character flaw, says Kessler, former
FDA commissioner under presidents Bush and Clinton). Here Kessler (A Question of Intent)
describes how, since the 1980s, the food industry, in collusion with the advertising industry,
and lifestyle changes have short-circuited the body's self-regulating mechanisms, leaving
many at the mercy of reward-driven eating. Through the evidence of research, personal stories
(including candid accounts of his own struggles) and examinations of specific foods produced
by giant food corporations and restaurant chains, Kessler explains how the desire to eat—as
distinct from eating itself—is stimulated in the brain by an almost infinite variety of diabolical
combinations of salt, fat and sugar. Although not everyone succumbs, more people of all ages
are being set up for a lifetime of food obsession due to the ever-present availability of foods
laden with salt, fat and sugar. A gentle though urgent plea for reform, Kessler's book provides a
simple food rehab program to fight back against the industry's relentless quest for profits while
an entire country of people gain weight and get sick. According to Kessler, persistence is all
that is needed to make the perceptual shifts and find new sources of rewards to regain control.
(May)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Next
 | |  | |  | |  |