
Has anyone else
Has anyone else had the experience of calling a corporation and finding themselves talking to
someone in another country who doesn't understand English that well? How about calling a company
and getting a computer tree (interactive voice response or IVR) operation where it starts out by asking
your account number or the serial number of your product and then it takes another 15 minutes to
finally talk to a human. The first thing the human asks is for your account number which you already
gave or keyed in on your phone pad 15 minutes ago.
Well, hopefully this is about to change with the advent of computerized systems such as the one from
SmartAction company.
PRESS RELEASE
The Smart Action Company starts operating and releases the SmartAction™ IVR System
Playa del Rey, California January 12, 2009
The Smart Action Company LLC of Playa del Rey, California, started operations today with the release
of its SmartAction™ IVR System. The company is the commercialization subsidiary of Adaptive AI Inc.,
whose mission is to bring artificial general intelligence to life in business, entertainment and consumer
products.
An interactive voice response system, or IVR, detects speech and keypad inputs from callers, and
responds with appropriate answers. IVR systems typically route calls they can't handle to human
agents.
Every call that is successfully handled by the interactive voice response system is one less call
requiring human intervention either while the caller is on the line or during subsequent call-backs.
The most common return of an IVR system is to lower costs by reducing the need for human agents.
Other benefits include fewer cancelled orders, more closed orders, and higher customer retention.
And IVR systems do not suffer from negative human traits like boredom, lack of interest, improper
knowledge, moodiness, long training cycles, and absenteeism.
A key factor for a successful IVR system is the elimination of caller frustration, call time and countless
other annoyances that make people dislike IVR systems. This problem is so rampant that there are
even websites disclosing how to bypass the systems at thousands of call centers.
To be most successful, the IVR system must understand the caller’s intent and meaning correctly and
promptly, and provide appropriate responses clearly and promptly.
The SmartAction™ IVR System precisely delivers the best possible results for IVR applications. Better
yet, it successfully automates sophisticated interactions that simply can't be handled by other IVR
systems. In a sense, it doesn’t “compete” with other IVR systems but with calls that today are only
handled by human agents.
It succeeds where other systems don’t thanks to the linguistic and cognitive intelligence of its
LiveAGI™ Brain. Under development since 2001, the Brain can have natural-language spoken
conversations, ask open-ended natural language questions like what can we do for you today?,
understand callers’ free-form answers, and take it from there.
By contrast, other speech-enabled IVR systems can only recognize a few keywords at a time, such as
say yes or no or say balance, deposits or withdrawals. This limitation seriously constrains what the IVR
system can be used for. And it often annoys callers with many layers of options, causing them to
abandon calls or seek human assistance.
The company’s turnkey setup and maintenance process takes care of all necessary programming and
testing, both initially and subsequently to keep it up to date with changes in its users’ business. Its
intrinsic high intelligence makes the process relatively simple and straightforward, avoiding the lengthy,
expensive procedures typical of other speech-enabled IVR systems.
Richard Koffler, Smart Action’s chief executive officer, explains, “We chose to start commercializing our
artificial general intelligence, cognition and linguistics technologies in the IVR market because it’s ripe
for major improvements in quality and performance. Other products deliver relatively tiny advances in
performance because they all use the same relatively simplistic underlying technologies and methods.
Our superior approach will let us become very successful quickly in this multi-billion technology market
that caters to the enormous global market for call centers.”
Peter Voss, the company’s chairman, founder and chief science and technology officer, adds, “Today
we started demonstrating the commercial applications of the far-reaching advances in artificial general
intelligence we’ve been researching and developing since 2001. We plan to follow our IVR products
with many future innovations that significantly improve the interaction between humans and computers
in business systems, entertainment experiences, and consumer products.”
About the Smart Action Company LLC
The Smart Action Company LLC is the commercialization subsidiary of Adaptive AI Inc., a company
founded in 2001 to research, develop and commercialize a far-reaching set of inventions in the field of
artificial general intelligence, cognition and linguistics.
The company’s interactive voice response systems are designed to transform the multi-billion IVR
industry. Future products will go beyond IVR systems and enable major improvements in human-
computer interfaces over a broad set of applications in business processes, entertainment and
consumer products. The company is currently researching these applications and under certain
conditions will consider creating commercial versions in the near term.
www.smartaction.com
www.adaptiveai.com
Contact: Richard Koffler (310) 776-9011 x218 rk@smartaction.com
http://www.technologyquestions.com/2009/01/14/smartaction-ivr-system-needed-mass-market-
independent-learners655.html
http://www.smartaction.com/Press_release-
The_Smart_Action_Company_starts_operating_and_releases_SmartAction_IVR_System.pdf
Domo Edsinger robot
http://people.csail.mit.edu/edsinger/domo.htm
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