Peter Morville
http://itc.conversationsnetwork.org/shows/detail1154.html
Ambient Findability
Findability is the quality of an object (be it a physical object, a person, or a bit of data) to be locatable
and navigable. While larger than the concept of search on the Internet, nevertheless this talk by Peter
Morville from the 2006 O'Reilly Emerging Technology conference deals principally with issues of search
over the web. Findability is largely a problem of information architecture, a subject with which Morville is
highly familiar. Information Architecture, in Morville's view, is a blend of art and science, and is largely
practiced by people who never use the term: designers, engineers, product managers, and marketers
among them.
Google has raised our expectations of search, but many aspects of searching the web still leave a lot to
be desired. Site search, or the ability to find things within a specific site, is a particularly thorny problem.
Morville suggests that, among other things we should "Embrace the genius of the 'And'," and provide
multiple paths to access the same information as well as give users tools to reduce their result set and
guide them to the next step of their search. This last is especially important because searches evolve as
they progress and many users, especially information workers, learn through the process of search.
Morville further notes that information architects need to have one foot in the past and one in the future
and must be aware that they're designing the legacy information architectures of the future.
Ambient findability can be defined as the capacity to find anything or anyone from any where at any
time. While achieving this ability isn't necessarily possible or desirable, we are getting closer to it all the
time. Standing "at the crossroads between the Internet and ubiquitous computing," ambient findability
raises serious privacy concerns, and Morville asks what tools we have that will help us navigate these
issues. After discussing a few ambient devices, such as tools to monitor the size of your inbox or the
state of your stock portfolio and to notify your of substantial changes, Morville mentions his favorite
scare tactic, a device that will track the location of one's children and provide a history of where they've
been. Interestingly, Morville notes, while this device brings up serious privacy concerns that today's laws
cannot address, the Amazon.com customer comments all focus on the fact that it doesn't work well
enough.
